SEO & AI Glossary

Structured data markup that marks up question-and-answer pairs on a page, enabling Google to display them as expandable rich results in SERPs.

Paid advertising across Meta's platforms—Facebook, Instagram, Messenger, and the Audience Network—using detailed demographic and interest targeting.

A filtering system on e-commerce and large sites that allows users to narrow results by multiple attributes, often creating thousands of URL variants.

A highlighted search result appearing above organic listings that directly answers a query, pulled from a page's content.

The practice of formatting content to win the featured snippet—the answer box Google displays above organic results for certain queries.

An AI technique where a model learns a new task from a small number of examples provided in the prompt or training.

The process of continuing to train a pre-trained AI model on a specific dataset to specialise it for a particular task.

A web performance metric measuring the time from page navigation to when any content—text, image, or canvas—first renders on screen.

Data collected directly from your own audience—customers, subscribers, and website visitors—through owned channels and interactions.

A 2D visual style that strips out drop shadows, gradients, and textures in favor of solid colors, sharp edges, and clear typographic hierarchy.

The process of improving the design, copy, and UX of web forms to increase completion rates and reduce abandonment.

Indicators Google uses to assess how recently content was published or updated, used as a ranking factor for time-sensitive queries.

A design aesthetic from 2004-2013 characterized by glossy plastic surfaces, light-blue skies, glass effects, lens flares, and an optimistic vision of technology — now experiencing a nostalgic revival.

The process of measuring how users progress through defined steps toward a goal, identifying where the most sessions drop off.

An aesthetic borrowing from sci-fi film interfaces — angular HUD elements, glowing accents, holographic effects, scan lines — used for products that want to signal advanced technology.