SEO & AI Glossary
Master the language of modern search. From technical SEO to the latest in Generative AI.
Web Analytics
The measurement, collection, analysis, and reporting of website data to understand and optimise user behaviour and business performance.
WebP Format
A modern image format developed by Google that provides superior lossless and lossy compression compared to JPEG and PNG.
Webinar Marketing
Using live or on-demand online presentations to generate leads, educate prospects, and build authority in a target market.
Website Migration
The process of making significant changes to a website's structure, domain, platform, or URL architecture that affect organic search performance.
White Label Report
An SEO or marketing report generated by a platform but rebranded with an agency's own logo and colours for delivery to end clients.
White Label SEO
SEO services provided by one company but rebranded and resold by another agency as their own, enabling agencies to expand offerings without in-house expertise.
White Paper
A long-form, authoritative document providing in-depth analysis of a problem and a proposed solution — used to establish expertise and generate B2B leads.
Wikidata
A free, collaborative knowledge base maintained by the Wikimedia Foundation that serves as a structured data source for Wikipedia and a primary entity recognition signal for Google's Knowledge Graph.