SEO & AI Glossary

A media platform connecting journalists seeking expert sources with brands and professionals looking to earn press mentions and editorial backlinks.

Standardised three-digit numeric codes a web server returns to indicate the outcome of an HTTP request.

The second major version of the HTTP protocol that enables multiplexing, header compression, and server push — significantly improving the speed of loading multiple assets simultaneously.

The encrypted version of HTTP that secures data in transit between browser and server — a confirmed Google ranking signal since 2014.

When an AI language model confidently generates factually incorrect, fabricated, or unsupported information that sounds plausible but is false.

A deliberate approach to selecting and using hashtags on social media posts to maximise discoverability and audience reach.

A content management system that stores and delivers content via API, decoupling the content backend from the presentation layer.

A data visualisation that shows where users click, move, or scroll on a web page, using colour gradients to indicate engagement intensity.

Visual data tools that display user interaction patterns on a webpage — where users click, scroll, and focus attention — using colour-coded frequency visualisations.

A Google algorithm update and ongoing system introduced in 2022 that penalises content created primarily for search engines rather than to genuinely help users.

An HTML attribute that tells search engines which language and region a page is intended for, enabling correct targeting for international websites.

SEO optimisation targeting searches in a very specific geographic area — a neighbourhood, street, or city district — typically for businesses serving that micro-area.