SEO & AI Glossary

The process by which search engines store and organise web page content in their databases after crawling, making it eligible to appear in search results.

The runtime process of feeding input through a trained AI model to produce an output — distinct from training.

A strategy that partners with individuals who have established credibility and audiences to promote products or content.

A visual content format that presents data, processes, or concepts in a graphic design combining text and visual elements to improve comprehension.

The structural design of a website's content and navigation to enable both users and search engines to find and understand content efficiently.

A search intent type where the user wants to learn something—to find information, understand a topic, or answer a question.

Optimising Instagram profiles, captions, and content to appear in Instagram's search results and rank in Google image and video results.

The AI process of identifying the underlying goal or purpose behind a user's query or action.

A Core Web Vital measuring page responsiveness — the time from a user interaction to the browser's next visual update.

Content that requires active user participation — calculators, quizzes, assessments, and configurators — generating personalised outputs.

Hyperlinks that connect pages within the same website, distributing link equity, improving crawlability, and helping users navigate related content.

A deliberate plan for how pages on a website link to each other to distribute authority, improve crawlability, and guide user journeys.

The process of optimising a website to rank in search engines across multiple countries and languages.

Software and utilities specifically supporting international SEO implementation — including hreflang validators, geo-targeting testing, and multilingual keyword research platforms.

The preferred format for adding structured data markup to web pages — embedded as a script tag rather than mixed into HTML attributes.

The practice of ensuring content rendered or managed by JavaScript is accessible and indexable by search engine crawlers.

When multiple pages on the same website compete for the same keyword, confusing search engines and diluting ranking potential.

The process of grouping keywords with similar intent and topic so a single piece of content can rank for multiple related terms.

A score estimating how hard it is to rank on page one for a given keyword, based on the strength of competing pages.

Keywords that competitors rank for organically but your site does not — representing content opportunities revealed through competitive keyword analysis.