SEO & AI Glossary

A rendering method where the server generates the full HTML of a page on each request before sending it to the browser.

A tracking approach that sends analytics and conversion data from the server rather than the browser, bypassing ad blockers and browser privacy restrictions.

A business that serves customers at their locations rather than a fixed storefront, such as plumbers, cleaners, or mobile caterers.

The average length of time users spend on a website in a single session, used as a proxy metric for content engagement and user satisfaction.

A tool that captures video replays of individual user sessions, showing exactly how visitors navigate, click, and interact with a website.

The proportion of total organic search clicks in a category or keyword set that a domain captures, reflecting competitive organic search performance.

A brand health metric measuring a brand's proportion of total organic search queries for its category, used as a leading indicator of market share.

The percentage of industry conversations, mentions, or advertising impressions captured by your brand relative to competitors.

Google Ads campaign type that displays product listings with images, prices, and store names sourced from a Google Merchant Center feed.

A broad, one or two-word search query with high search volume, high competition, and often ambiguous intent.

An information architecture approach that organises website content into clearly defined topic clusters with controlled internal linking between silos.

The structural organisation of a website's pages, categories, and navigation that determines how users and search engines navigate and understand the site.

Google's term for when a reputable site hosts third-party content designed to exploit that site's authority — such as sponsored posts or payday loan pages on news sites.

The measure of how quickly a website loads for users, encompassing server response time, resource loading, and rendering performance — a direct ranking and conversion factor.

A design philosophy where digital interfaces mimic the appearance of their real-world counterparts — leather textures in Calendar, paper grains in Notes, brass dials in podcast apps.

A link-building strategy that involves creating a superior version of an existing link-worthy piece of content, then outreaching to sites that linked to the original.

Google Ads automated bid strategies that use machine learning to optimize bids for conversions or conversion value in each auction.

Monitoring social media and online platforms for mentions of your brand, competitors, and industry keywords to inform strategy.

The set of rules and machine learning models that determine which content each user sees in their social media feed.

The use of social media platforms to promote content, build brand awareness, engage audiences, and drive traffic and conversions.