SEO & AI Glossary

The time elapsed between a browser sending an HTTP request and receiving the first byte of a server response.

An attribution model that gives more credit to marketing touchpoints closer to the conversion, on the assumption that recency indicates higher influence on the purchase decision.

The process of breaking text into smaller units—tokens—that an AI model can process and understand.

The basic units of text that AI language models process — roughly corresponding to word fragments — used to measure input and output length and compute API costs.

A language model's ability to invoke external functions, APIs, or services during a conversation to take actions or fetch live data.

A content architecture model with one pillar page covering a broad topic and multiple cluster pages covering related subtopics, all interlinked.

The perceived depth and breadth of expertise a website demonstrates on a subject area, influencing how search engines rank its content.

A structured plan of all topics, subtopics, and content pieces needed to comprehensively cover a subject area and establish topical authority.

The total revenue opportunity available if a product achieved 100% market share of all potential buyers in its target category.

A low-quality or manipulative inbound link that can harm a website's search rankings or trigger a Google penalty.

The dataset used to teach a machine learning model, consisting of examples from which the model learns patterns and relationships.

A search intent type where the user is ready to take an action—typically to make a purchase or complete a conversion.

A technique where a model pre-trained on one task is adapted for a different but related task, saving time and data.

A deep learning architecture that processes sequences of data using self-attention, forming the basis of most modern LLMs.

Majestic's metric measuring the quality of links pointing to a URL, based on proximity to a curated set of trustworthy seed sites.

Design and content elements on a website that reduce visitor scepticism and increase confidence in a brand's credibility and reliability.

The process of selecting the preferred URL for a piece of content when multiple URL variants exist — preventing duplicate content and concentrating link equity on a single canonical version.

The format and organisation of a website's URL paths — including hierarchy, keyword inclusion, separators, and length — with significant implications for usability and SEO.

Tags appended to URLs that track the source, medium, campaign, and other details of traffic arriving at a website.

Tags appended to URLs that pass campaign tracking data to analytics tools, identifying the source, medium, campaign, and content of inbound traffic.