SEO & AI Glossary

An advertising pricing model where advertisers pay a set rate for every 1,000 impressions their ad receives.

An advertising pricing metric measuring the average cost an advertiser pays each time a user views a video ad.

Customer Relationship Management — software that manages a company's interactions with current and potential customers across the full sales lifecycle.

A prompt that encourages a user to take a specific desired action—clicking a button, filling a form, making a purchase, or scheduling a call.

The preferred version of a page URL, specified via a rel=canonical tag to consolidate ranking signals when duplicate or similar content exists.

A detailed account of how a customer achieved a specific result using a product or service, used as persuasive bottom-of-funnel content.

Optimising e-commerce or content category pages to rank for broad, high-intent keywords that capture users at the consideration stage.

A prompting and reasoning pattern that asks a language model to work through a problem step by step before giving the final answer.

A prompting technique that instructs AI models to show their reasoning step by step before reaching a conclusion.

Google's public dataset of real-world performance metrics collected from opted-in Chrome users, used to power Core Web Vitals assessments in Search Console and PageSpeed Insights.

The percentage of customers or revenue lost within a given period, a critical indicator of product-market fit and retention health in subscription businesses.

The process of creating and managing business listings across online directories and platforms to improve local SEO authority.

Monitoring where and how often a brand or piece of content is cited across the web, AI systems, and social channels — a key metric for AI search visibility and brand authority.

A measure of how structurally and semantically suitable a piece of content is to be quoted or cited by an AI engine as a source.

Anthropic's family of large language models known for safety focus, long context windows, and use in enterprise AI applications.

A 3D-influenced design style featuring soft, rounded, clay-like shapes with playful color palettes and subtle drop shadows — popular on illustration-heavy marketing sites.

The number of clicks required to reach a page from the website homepage, a key indicator of how easily crawlers and users can access content.

The percentage of users who click on a search result, ad, or link after seeing it — calculated as clicks divided by impressions.

The practice of improving the percentage of users who click on a search listing, ad, or email by optimising titles, meta descriptions, and visual elements.

The regular communication of campaign performance data and insights to clients, typically in a dashboard or PDF report format on a monthly or quarterly cadence.