SEO & AI Glossary

Content produced by AI language models, subject to Google's quality standards regardless of production method — quality and helpfulness determine ranking, not the tool used.

Interfaces designed around language model interaction as the primary input — distinct from traditional UI with AI features bolted on.

A Google-led open-source framework that creates stripped-down, fast-loading mobile web pages by restricting HTML, CSS, and JavaScript.

The portion of a webpage visible without scrolling, originating from newspaper design where the most important content appeared on the top half of the front page.

The overlap between web accessibility standards (WCAG) and SEO best practices, where accessible sites are better understood by search engines.

An approach that treats accessibility not as a compliance checkbox added at the end but as a foundational design constraint shaping color, type, motion, structure, and interaction from the start.

A B2B marketing strategy that focuses resources on a specific set of high-value target accounts rather than broad audience outreach.

Additional information shown alongside Google Ads that expand the ad with sitelinks, callouts, location, phone numbers, prices, or structured snippets.

The decline in ad performance that occurs when the same audience sees the same creative too frequently, reducing engagement and CTR.

The practice of falsely representing online ad impressions, clicks, or conversions to collect advertising revenue, costing the industry billions annually.

A performance-based marketing model where affiliates promote a product and earn a commission for each sale or lead they generate.

The practice of creating content that ranks organically for product and review queries, monetised through affiliate commission links to advertisers.

The fee structures used by digital marketing agencies — including retainers, project fees, and performance-based models — and the factors that determine pricing strategy.

AI systems designed to act autonomously toward goals, using tools and multi-step reasoning rather than responding to single prompts.

A change to a search engine's ranking algorithm that alters how pages are evaluated and ordered in search results.

An automatic ranking demotion triggered by Google's algorithms when a site's signals fall below quality thresholds—without human reviewer involvement.

The alternative text attribute on an HTML image element that describes the image for search engines and assistive technologies.

The practice of optimising Amazon product listings to rank higher in Amazon's A9/A10 search algorithm and increase organic sales.

The visible, clickable text of a hyperlink that provides context about the linked page to both users and search engines.

The total predictable revenue a SaaS business expects to receive annually from active subscriptions — a core metric for measuring business scale and growth trajectory.