SEO & AI Glossary

The uniformity of a business's Name, Address, and Phone number across all online directories and platforms, critical for local SEO.

A customer loyalty metric based on a single question asking how likely customers are to recommend a product or service to others.

An NLP technique that identifies and classifies proper nouns—people, organisations, locations, products—within text.

Paid content designed to match the form, style, and editorial tone of the surrounding organic content on the platform where it appears.

A field of AI that enables computers to understand, interpret, and generate human language in a meaningful way.

A search intent type where the user is trying to reach a specific website or page they already know exists.

Attempts by malicious parties to harm a competitor's search rankings by building spammy links to their site, scraping their content, or triggering penalties.

A customer loyalty metric based on one question: how likely are you to recommend this product to a friend? Scored on a 0–10 scale.

A SaaS metric measuring how much recurring revenue from existing customers is retained after accounting for churn, downgrades, and expansion revenue.

A short-lived design trend from 2019-2020 that combined skeuomorphism and flat design — soft, monochromatic surfaces that appeared to extrude from or push into the background.

A computing system modelled on the human brain, consisting of interconnected nodes that process and transmit information.

A planned approach to building, growing, and monetising an email newsletter as a direct-to-audience content and business channel.

A link building practice where a backlink is added to an existing, aged article on a topically relevant website, often through paid arrangements.

A hyperlink with rel='nofollow' that instructs search engines not to pass PageRank to the destination — used for paid links, untrusted content, and comment sections.

A meta tag or HTTP header directive instructing search engines not to include a specific page in their search index.

Objectives and Key Results — a goal-setting framework that pairs qualitative ambitions with measurable outcomes to align team efforts.

Software platforms that analyse top-ranking pages for a target keyword and provide data-driven recommendations to optimise content for organic search.

A protocol originally developed by Facebook that uses meta tags to control how web pages are represented when shared on social media — defining title, image, description, and content type.

The AI research company behind GPT-4, ChatGPT, and the DALL-E image generation models that have defined the modern generative AI era.

Technology that converts images of text—printed or handwritten—into machine-readable, searchable text.